15 / 17 —
Whoa
Identity, Branding, Packaging, Web
You said it!
When serial entrepreneur Adam Rozen approached Madwell he didn’t have a seed of an idea, he had an almond. A really, really delicious almond, coated in multiple flavors. As part ivnvestors in what would soon be a company with national distribution, team Madwell wasn’t just the brand agency that built Whoa we were on the brand team itself. We strove to create a distruptive, smart, and conversational brand to cut through a saturated and blank market of almonds. Something to make you say Whoa!
Agency: Madwell
Design Director: Julia Compton
Senior Designer: Chris Church
Designer: Kevin Davis
Designer: Tyler Moses
Designer: Emma Fontaine
Designer: Paco Padilla
Senior Copywriter: Tony Ciampa
Copywriter: Cecily Rus
