Tyler Moses — Designer and Art Director based in New York City — Information

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Identity, Branding, Campaign, Photography, Print, Video, Web

Made for movers

Rockport approached the team at Madwell with the need for a comprehensive rebrand that would touch all aspects of their stores, trade show events, and website. Exploring the brand’s heritage, high standards, and focus on technology, the rebrand utilizes a campaign aesthetic that builds on top of the existing brand structure. Underdrawings and sketches from the brand’s archives, the heavy use of a custom hand-written typeface, along with illustrated details speak to the technology behind each shoe.

Agency: Madwell
Design Director: Julia Compton
Senior Designer: Chris Church
Designer: Kevin Davis
Designer: Tyler Moses
Designer: Lee Benedict
Designer: Emma Fontaine
Senior Copywriter: Laura Wasson
Copywriter: Rebecca Goldsmith

As part of constructing assets and content for Rockport separate from in studio productions we built out twice yearly lifestyle campaigns highlighting new product and building new visual equity for the brand.