Tyler Moses — Designer and Art Director based in New York City — Information

09 / 17    —


Campaign, Social, Video

This is how you dare

Wanting to break free from automotive’s most competitive segment vying for the world’s broadest demographic, Hyundai turned their sights squarely toward Gen Z. Our challenge at B-Reel was to attract an entire generation who despises advertising to the all new Elantra CN7. We believe a true expression of optimism is one born out oftension.

Our anthem film, out of home executions, and social assets are all roote in resistance. A powerful showcase of the innovative features, bold design, and technologically advanced new Elantra driven with intention by the real game changers.

Agency: B-Reel
Creative Director: Jonathan Graham
Senior Creative: Pieter Konickx
Senior Creative: Suchi Ahuja
Senior Designer: Tyler Moses
Copywriter: Witt Whitmore