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Lime
Identity, Illustration, Print, Web
It’s time to Lime
A system of modular, production friendly illustrations were developed to represent Lime’s e-mobility world. From interchangeable rider characters to a vast array of real time scenary from across the globe, the goal was to create a flexible, diverse, inclusive replica of our global society. The final result brings to life their vision of carbon-free communities through e-transportation, and seeing cities from a vibrant, future perspective.
Agency: JD&Co
Design Director: Cat Wyatt
Associate Design Director: Tyler Moses
Senior Designer: Aage Vetter
![](https://freight.cargo.site/t/original/i/decc099d3dbd06e8912d3a1f44d74002e30e624ba65f0bc1c8dd2e28f0bd9196/2401_LIME_PORTFOLIO__2.jpg)
![](https://freight.cargo.site/t/original/i/766a50b1c32cb1b2761f47f9639c44abb50ac29cbcb075d2b89579b16f61aac1/2401_LIME_PORTFOLIO__3.jpg)
![](https://freight.cargo.site/t/original/i/0883ed1b772c3314e1bad4dec121e640d5c2dd3077d4977b984c32e3d2ff71a8/2401_LIME_PORTFOLIO__4.jpg)
![](https://freight.cargo.site/t/original/i/cd457f4cbb7cb8248bdc6f99ee835620e798a1b722b97741dcddfe3ea73b55c0/2401_LIME_PORTFOLIO__5.jpg)
![](https://freight.cargo.site/t/original/i/0d9e1fa3e2a71257c019ad7e8dd8204bc9fa5d511c5dab656c1b541c2773fb77/2401_LIME_PORTFOLIO__6.jpg)
![](https://freight.cargo.site/t/original/i/72b5cab74733d3237d57173db5246d62a48d11d610ac22a4e3c189cd162d235a/2401_LIME_PORTFOLIO__7.jpg)
![](https://freight.cargo.site/t/original/i/d7df1b6b8c0ea83c41a22ddd56357d3bfb257ec2b2ec397fd27c724b4c33c41e/2401_LIME_PORTFOLIO__8.jpg)
![](https://freight.cargo.site/t/original/i/3eb38ace10e92323cd52741a47fe4ece6684c73e93c7f5276f5dcdcabf1b98d3/2401_LIME_PORTFOLIO__9.jpg)
![](https://freight.cargo.site/t/original/i/0d6833488ad7fb585088c8feacc0de74499c1428d6d760d15bc49e86632358dc/2401_LIME_PORTFOLIO__10.jpg)
![](https://freight.cargo.site/t/original/i/44fee652e58d1e8d5d8c8e99e82342c783d2995192dd5e453a8fda964bcff087/2401_LIME_PORTFOLIO__17.jpg)
![](https://freight.cargo.site/t/original/i/4c9983b98127cc00b280867947219e3fe77896215211b7af55e34d9bbb052fdb/2401_LIME_PORTFOLIO__1.jpg)
![](https://freight.cargo.site/t/original/i/a9193eeedc873b30bf75c91db044d474c41d05dc9abfdec450d2d8ff49f54637/2401_LIME_PORTFOLIO__11.jpg)
![](https://freight.cargo.site/t/original/i/00b9e6ec88d04455fba6df821a7a4fd90468d994003ff2f8dca0736a088af3e9/2401_LIME_PORTFOLIO__12.jpg)
![](https://freight.cargo.site/t/original/i/c436a2328afa80a45c92d4b834ea5b72a642d8206cdaca18823632a2c05e4d7d/2401_LIME_PORTFOLIO__15.jpg)