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Lime
Identity, Illustration, Print, Web
It’s time to Lime
A system of modular, production friendly illustrations were developed to represent Lime’s e-mobility world. From interchangeable rider characters to a vast array of real time scenery from across the globe, the goal was to create a flexible, diverse, inclusive replica of our global society. The final result brings to life their vision of carbon-free communities through e-transportation, and seeing cities from a vibrant, future perspective.
Agency: JD&Co
Design Director: Cat Wyatt
Associate Design Director: Tyler Moses
Senior Designer: Aage Vetter
