07 / 17 —
Lyft TBS
Campaign, OOH, Social
Stoked on Spring
The release of the vaccine had everyone feeling hopeful for a sense of normalcy and to put 2020 behind us. As the world slowly re-opened, we began to emerge from our communal hibernation, coming out from underneath those quarantine clouds and starting to enjoy the new normal With Lyft’s division of Transit, Bikes and Scooters, McGarrah Jessee built out a playful social campaign to get people out and about in the fresh air. Revisit your own city by bike and be a tourist again.
Agency: McGarrah Jessee
Design Director: Howard Shows
Copy Director: Colin Lapin
Senior Designer: Tyler Moses
Designer: Jenny Powell
Copywriter: Catie Blalock
