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Acoustic IBM
Identity, Branding, Social, Web
Unleashing brilliance
Acoustic is the new brand for IBM's former marketing and commerce platform Watson envisioned by Landor following its sale to private equity company Centerbridge Partners. The largest independent marketing cloud, it was created to offer marketers purpose-built solutions on an open marketing platform. The platform allows clients to use an open technology ecosystem that connects their data and provides a deeper understanding of their customers. The name Acoustic represents the organization’s commitment to listening, understanding, and solving complex challenges with intuitive technology, while staying deliberate and human centered.
Agency: Landor
Creative Director: Jane Boynton
Design Director: Xander Vinogradov
Senior Designer: Tyler Moses
Senior Designer: Erin Wilson
Designer: Meghan Ganson
