Tyler Moses — Designer and Art Director based in New York City — Information

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Absolut Elyx


Campaign, Social, Activations


Just another vodka


Absolut Elyx is the luxury expression of Absolut Vodka, the Swedish spirit that carved out a niche for itself by always doing things differently. By concentrating every element of production within a 15 mile radius, Elyx refines and perfect each detail of production in their relentless pursuit of exellence. Madwell buil Absolut Elyx a camapign with a system of activations - out of home, wildpostings, stunts and social aimed to bring awareness to Absolut Elyx, focused in New York City and Los Angeles markets.

Agency: Madwell
Design Director: Julia Compton
Senior Designer: Chris Church
Designer: Kevin Davis
Designer: Tyler Moses
Designer: Lee Benedict
Designer: Emma Fontaine
Senior Copywriter: Laura Wasson
Copywriter: Rebecca Goldsmith

Projects: (01) Cheat Sheets (02) Lime (03) Hotel Champlain (04) Stock & Bond (05) Le Clou (06) Babblers (07) Lyft TBS (08) Costa (09) Hyundai (10) Acoustic IBM (11) 25 Kent (12) Rockport (13) Aloha (14) Absolut Elyx (15) Whoa (16) Champs Sports (17) Marks & Logotypes