Tyler Moses — Designer and Art Director based in Brooklyn, New York — Information

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Absolut Elyx

Campaign, Social, Activations

Just another vodka

Absolut Elyx is the luxury expression of Absolut Vodka, the Swedish spirit that carved out a niche for itself by always doing things differently. By concentrating every element of production within a 15 mile radius, Elyx refines and perfect each detail of production in their relentless pursuit of exellence. Madwell buil Absolut Elyx a camapign with a system of activations - out of home, wildpostings, stunts and social aimed to bring awareness to Absolut Elyx, focused in New York City and Los Angeles markets.

Agency: Madwell
Design Director: Julia Compton
Senior Designer: Chris Church
Designer: Kevin Davis
Designer: Tyler Moses
Designer: Lee Benedict
Designer: Emma Fontaine
Senior Copywriter: Laura Wasson
Copywriter: Rebecca Goldsmith