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Costa
Campaign, Social, Web
For those who need water to breathe
Costa came to McGarrah Jessee with a loyal fan base of in-the-know anglers. Which was awesome. The problem? They needed to reach a broader range of people with a shared passion for ditching dry land, while reinvigorating their brand offerings for a new age and clientele. We worked with Costa to introduce everyone who needs water to breathe to the most badass watermen and women on the planet and their lives of adventure under the sun.
Agency: McGarrah Jessee
Design Director: Howard Shows
Copy Director: Colin Lapin
Senior Designer: Tyler Moses
Designer: Jenny Powell
Copywriter: Catie Blalock
As part of the campaign, McGarrah Jessee and in-house production studio Rabbitfoot produced a series of animated narrative shorts, detailing the adventures and escapades of our watermen and women.
