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Le Clou
Identity, Branding, Print, Social, Web
The highlight
Located on the ground floor of The Morrow Hotel, Le Clou is an all-day, French brasserie that offers casual, refined dining for local Washingtonians and out of town guests. Having designed the full system of the hotel and its F&B offerings, Revolver built a visual identity that leans into the biophilic pillar of The Morrow and the alternate definition of the word 'Clou', which is ‘highlight’ or ‘connection’. Like a French trellis, florals and vines center the inherent connection between the space and the food.
Agency: Revolver New York
Design Director: Gary Rizzolo
Senior Designer: Tyler Moses
![](https://freight.cargo.site/t/original/i/c843d13be6f108355f7c3a3c34b7796ff8c5c212efeaa536bcdb910db4485cbd/Asset-363x.png)
![](https://freight.cargo.site/t/original/i/b076d2c586479fcebc330a5b213309a86d78a709a05aa376c66daaddf6794d28/LC_8.jpg)
![](https://freight.cargo.site/t/original/i/f285729d7bd86a2ffb32719d6f3ac51eb7df0451c1620c58fa575480cf2ee9ce/LeClou_SaladeLyonnaise.jpg)
![](https://freight.cargo.site/t/original/i/8b9e4b7cf8fcf74169b2f337d64807da2fc7fe36c5603f744944df15dfe6d4e9/LC_6.jpg)
![](https://freight.cargo.site/t/original/i/b7ad6e3c018a067bac516f121abbbacd2ab812d7a8d13677852d881669212c33/LeClou_Interior_view_of_kitchen.jpg)
![](https://freight.cargo.site/t/original/i/4aff50027cf961c4372d6e62b8ae7e1f05a7666ad5ba228b4824136870e687ac/LC_1.jpg)
![](https://freight.cargo.site/t/original/i/ec1705faef47521c3ddae1c07909626fccec9987d7d31751e8d635b4aa6d1318/LeClou_ParisBrest-1.jpg)
![](https://freight.cargo.site/t/original/i/3e53baa00459a678269e5181fb44f7342e969c78b3e2d84bf29cd2e3a7fffba0/LC_4.jpg)
![](https://freight.cargo.site/t/original/i/8e4925a1847209f4a8f692cb1b125578854788814248e407918df0156ffe2d91/LeClou_BeefShortRibBourguignon__1_.0.jpg)
![](https://freight.cargo.site/t/original/i/c32fbbffcdcdf01feabe7d675f0849079558feefdfce1ff6e19bf4a6453c656e/LC_3.jpg)
![](https://freight.cargo.site/t/original/i/1762038ce77fbf17a56a2be3c6d323e3d14ca96f1d0cd7b96f2ddb8a254e4193/leclou.jpg)
![](https://freight.cargo.site/t/original/i/a7cc9558dececfbfdce14d90d0cff962f413ba0d018bee091f40297bd66be489/LC_2.jpg)
![](https://freight.cargo.site/t/original/i/3d8069e10442a22fe5dc2dd06b52c13ec6bed840e4cc7737742e77f479ecdfef/leclou2.jpg)
![](https://freight.cargo.site/t/original/i/686a58969f72f87002fec4a9bc5f195a40bb9092e56ebcded318b0b39c81acff/LC_7.jpg)
![](https://freight.cargo.site/t/original/i/d22fd7e0548c897623a944d1351e7be8ef6bc0f333b0887c4650cab164de8fe5/LeClou_Interview_view_of_bar.jpg)
![](https://freight.cargo.site/t/original/i/27183b67bc5298c147ba4f4cb564bc75ff57f60f5d2a6678b851f48b1607b0ab/LC_5B.jpg)
![](https://freight.cargo.site/t/original/i/b186475d553026510ca6a05b7d237d70365066fa1d4b6ea260e87c7fb6f7d79d/LeClou_PotDeCremeAuChocolatarteAuxFruits.jpg)