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Aloha
Identity, Branding, Photography, Packaging
Made for movers
Aloha is a plant based protein company that believes health is the foundation of happiness. They have a mandate to balance purpose with profit, a responsibility to nurture and care for the relationships that sustain us, and work to make a positive impact. Their products are derived from whole, natural ingredients and are convenient and accessible for modern life Madwell developed a brand refresh around the launch of their new product line that is rooted in the Hawaiian lifestyle, without being cliché or tiresome.
Agency: Madwell
Design Director: Julia Compton
Senior Designer: Chris Church
Designer: Kevin Davis
Designer: Tyler Moses
Senior Copywriter: Laura Wasson
Copywriter: Rebecca Goldsmith